Strategy: My objective for the creative was to establish a versatile, clean, and slightly funky brand system. Drawing from my experience in branding financial organizations and designing annual reports, I focused on selecting fonts and a color palette that were professional while remaining approachable. The octagram, with its diverse cultural and religious symbolism, aligns with the spiritual significance of the number 8, representing positive energy and good fortune.
My Role: Brand Strategist, Creative Director, Project Manager
Creative Collaborators: Carina Skrobecki Swain (photo)
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