EDF’s overarching goal is to grow public literacy about these practices and utilize public support to influence key decision makers to support these solutions on the ground and in the policy arena. Relatedly, EDF wants to counter the confusion, which also aids public agencies and officials by providing them the “cover” they need to pursue improved policies and implement projects.
Strategy: Develop a brand identity and website for a forest management campaign that educates and encourages folks to get involved and make informed decisions in effort to prevent more catastrophic wildfires.
Creative Collaborators: Sunshine Stevens, Casey Bender, Michael Baldwin
*This project has not launched yet