American Wood Council2023 Annual Report February - March 2024
Using previous annual reports as a template, I designed an interactive microsite to engage the user in the American Wood Council’s (AWC) annual report exhibiting the most notable achievements of 2023. The thoughtful interface consists of several simple modules that are able to be “clicked into” allowing the user to read the entire article. Having relatively straightforward content blocks creates a more accessible user experience and supports the clean, type forward AWC brand system. Upon completing the microsite, I created a downloadable pdf that consolidates the content in a more traditional, long form document.
One of the design challenges encountered in this project was designing a table of contents for the downloadable pdf since there would be no interactive navigation. I solved this by incorporating the hero images from each section and including page numbers. This parallels the interaction when hovering on the site.
Strategy: Using the existing AWC brand system, design a micro site and digital, downloadable annual report highlighting events and progress made in the six issues pertaining to the protection and expansion of opportunities for wood construction.
See the microsite here: https://awc.org/about/2023-annual-report
Creative Collaborators: Sarina Montanegro